Sharma Psychology
Website: www.sharmapsych.com
Dr. Monika Sharma’s career is defined by two distinct chapters: her rise as a group practice founder in Chicago and her subsequent rebirth after a period of profound professional and personal loss. Her approach is rooted in the “simple truth” that every human being deserves to be seen, heard, and valued.
Project Overview
To build a high-converting, soulful digital presence that reflects Dr. Sharma’s “Second Chapter,” allowing her to focus entirely on client care while the website manages her professional narrative and lead generation.
About Dr. Monika Sharma
Dr. Monika Sharma, Psy.D., is a Licensed Clinical Psychologist, certified hypnotherapist, and life coach with over 25 years of experience in the mental health field. She is the founder of Sharma Psychology, a Chicago-based practice (and virtual PsyPact provider) dedicated to helping high-achievers navigate the complexities of burnout, midlife transitions, and personal reclamationeen the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley.
The Challenge
After the “full stop” of shutting down her previous practice, Dr. Sharma needed to re-emerge with a brand that felt authentic to her new mission. However, as a solo mother and a dedicated clinician, she faced a classic professional hurdle: The Expertise Paradox. * The Conflict: Her focus was (and is) on holding space for others, leaving zero “bandwidth” for technical architecture, SEO, or design aesthetics.
The Opportunities & Solution
We chose WordPress as the engine for Sharma Psychology to balance professional flexibility with ease of management.
Design Strategy:
Narrative-Driven UI: The site was structured around “The Story”—moving from the pain of burnout to the hope of reclamation. This mirrors the patient journey.
Focus on Accessibility: A clean, calming layout that reduces “cognitive load” for visitors (who are often stressed entrepreneurs or parents).
“Book a Call” Integration: Seamless Call-to-Action (CTA) placement to move visitors from “reading” to “connecting” without friction.
How We Build Your Digital Sanctuary
We know that as a practitioner, your focus is on your clients, not your code. Our process is designed to be restorative, not draining—taking the technical weight off your shoulders so you can stay “in the room.
1
The Discovery & Strategy
We start by uncovering your unique “Why.” We dive deep into your clinical philosophy, your target demographics (entrepreneurs, parents, or midlife professionals), and your personal journey to ensure your digital foundation is rooted in authenticity.
2
Brand Identity
Healing begins with the first click. We curate a visual identity—color palettes, typography, and imagery—that evokes a sense of calm and safety. We move away from clinical coldness and toward a design that makes your future clients feel seen, heard, and valued before the first session.
3
Structural Wireframes
Before we build, we map the patient journey. We create low-fidelity blueprints that focus on “User Flow”—ensuring that a stressed or burnt-out visitor can navigate your services and find your contact information with zero friction and total clarity.
4
High-Fidelity Designs
This is where your story comes to life. We layer in your “Phoenix Narrative,” high-quality visuals, and empathetic copy. We design with “radical empathy” in mind, creating a high-end, professional aesthetic that mirrors the quality of care you provide in your practice.
5
WordPress Development
The final stage is the technical build. We develop a robust, secure WordPress site that acts as your 24/7 digital assistant. From automated “Book a Call” integrations to mobile-responsive layouts, we ensure your site is a tool for growth that requires none of your time to maintain.
Project Gallery
A look at the specialized websites we’ve built for psychologists and mental health professionals who are ready to step into their second chapter.
Transform the way clients find and trust you.
We offer free 30-minute discovery calls to walk you through the process and suggest what’s best for your practice — no pressure, just clarity.
