About the Project

The Challenge: A Website as Unique as Their Arrangements

Bloomback Flowers, voted Rhode Island Monthly’s BEST in 2021, is known for transforming everyday moments and major milestones into unforgettable floral experiences. Their designs are whimsical, intentional, and fully customized to reflect each client’s vision.

While their work was celebrated in person, their online presence didn’t match the creativity or quality of their floral designs. They needed a website that could capture their brand visually and emotionally, while also making it easy for clients to inquire about events like weddings, anniversaries, and styled shoots.

Our Solution: A Visual, Story-Led Website Built on WordPress

We designed a custom WordPress website that feels just as personal and expressive as their arrangements. The layout was crafted to highlight the artistry behind their work while guiding visitors through a seamless experience, from inspiration to inquiry.

The site features:

  • A portfolio-style gallery to showcase event work and design themes

  • Service pages for weddings, anniversaries, and milestone celebrations

  • Clear calls to action that guide clients to reach out or request custom quotes

  • A mobile-friendly structure that preserves visual impact on every device

We also infused the copy with language that feels romantic, light, and grounded in personal connection, helping visitors feel confident in trusting Bloomback with their special moments.

The Outcome

The new website captures the heart of Bloomback Flowers’ brand , playful, elegant, and deeply personal. It gives potential clients a space to explore, feel inspired, and take the first step toward bringing their floral vision to life.

With improved navigation, visuals that speak for themselves, and a clear inquiry process, Bloomback now has a website that supports their growth and mirrors the beauty they create every day.

As part of an agency project, I designed and built a responsive website for Bloomback Flowers.

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