About the Project

The Challenge: Telling a Handcrafted Story While Scaling Online Sales

Bootblack Brand, known for its small-batch cocktail syrups and soda mixes, has built a reputation around quality, tradition, and bold flavor. With a product line rooted in craft and authenticity, they needed a Shopify website that could bring their story to life, while providing customers with a seamless, modern e-commerce experience.

The goal was to merge function with flavor. The site had to reflect the heart of the brand, handcrafted with honesty and enthusiasm and make it easy for both new and returning customers to explore, learn, and shop.

Our Solution: A Bold, Story-Driven E-Commerce Experience

We designed a custom Shopify website that puts Bootblack’s products and personality front and center. The design balances rustic textures with clean structure, creating a digital experience that feels both curated and confident.

The site features:

  • Hero visuals that introduce the brand’s mission and signature flavor approach

  • Easy-to-navigate product collections grouped by use case and ingredients

  • Flavor-rich product pages with pairing ideas, cocktail tips, and ingredient transparency

  • Streamlined checkout and mobile optimization for smooth, on-the-go shopping

  • A dedicated space to tell the Bootblack story — how tradition, quality, and a bit of attitude go into every bottle

The Outcome

The new Shopify site captures the soul of Bootblack Brand while delivering a professional, no-fuss shopping experience. Visitors can now explore the product range with ease, feel the craft behind each blend, and make confident purchases in just a few clicks.

The website now supports both the storytelling and sales side of the business, helping Bootblack continue to grow while staying true to its small-batch roots.

As part of an agency project, I designed and built a responsive website for Bootblack.

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