Web Design

Onyx Assessments CA

Founded in 2023, Onyx Assessment is a specialized team of experts providing comprehensive, strength-based assessments for children (ages 6+) and adults.

Project Overview

Onyx Assessment needed a digital home that matched the high quality of their clinical work. We transformed their online presence from a basic site into a professional, high-performance platform. The goal was to create a space where families and individuals feel supported the moment they land on the page, making the path to booking an assessment clear and stress-free.

About Onyx Assessments

Founded in 2023, Onyx Assessment is a specialized team of experts providing comprehensive, strength-based assessments for children (ages 6+) and adults. Operating out of Sherwood Park, Alberta, and Summerside, Prince Edward Island, they focus on helping clients discover their potential through high-quality psychological testing in a welcoming environment.

The Challenge

The client faced a common hurdle for growing practices: their existing website didn’t reflect their professional branding or their compassionate message.

Design Gap: The look and feel didn’t align with their high-end, clinical expertise.
Management Issues: The back-end was difficult to update, making it hard to keep information current.
User Experience: They needed a way to guide nervous parents and individuals through the assessment process with ease and clarity.

The Opportunities & Solution

We delivered a custom-designed website that balances clinical authority with a “strength-based” approachable feel.

Branding Integration: We wove their unique branding throughout the site to ensure a cohesive identity.
Simplified Management: I built the site on a user-friendly platform, allowing the Onyx team to manage their content without needing technical skills.
Strategic Layout: By organizing complex information into digestible sections, we made the “Summerside” and “Sherwood Park” locations easy to find and the booking process much more intuitive.

The Creative Process

How We Build Your Digital Sanctuary

We know that as a practitioner, your focus is on your clients, not your code. Our process is designed to be restorative, not draining—taking the technical weight off your shoulders so you can stay “in the room.

1

The Discovery & Strategy

We start by uncovering your unique “Why.” We dive deep into your clinical philosophy, your target demographics (entrepreneurs, parents, or midlife professionals), and your personal journey to ensure your digital foundation is rooted in authenticity.

2

Brand Identity

Healing begins with the first click. We curate a visual identity—color palettes, typography, and imagery—that evokes a sense of calm and safety. We move away from clinical coldness and toward a design that makes your future clients feel seen, heard, and valued before the first session.

3

Structural Wireframes

Before we build, we map the patient journey. We create low-fidelity blueprints that focus on “User Flow”—ensuring that a stressed or burnt-out visitor can navigate your services and find your contact information with zero friction and total clarity.

4

High-Fidelity Designs

This is where your story comes to life. We layer in your “Phoenix Narrative,” high-quality visuals, and empathetic copy. We design with “radical empathy” in mind, creating a high-end, professional aesthetic that mirrors the quality of care you provide in your practice.

5

WordPress Development

The final stage is the technical build. We develop a robust, secure WordPress site that acts as your 24/7 digital assistant. From automated “Book a Call” integrations to mobile-responsive layouts, we ensure your site is a tool for growth that requires none of your time to maintain.