Bootblack Brand
We designed and developed a custom Shopify website for Bootblack Brand. With a clean design and optimized user experience, the site enhances their e-commerce presence and streamlines the shopping process.
Woombie Baby is an award-winning brand known for its patented swaddle designs that support the safe and gentle transition from womb to world. With over 16 years of trust from parents worldwide, the brand has expanded its product line to include over 600 SKUs ranging from sleepwear to comfort tools and baby care accessories.
Their existing website struggled to keep up with this growth. They needed a robust, user-friendly eCommerce platform that could handle their large inventory, communicate their values, and guide customers through an intuitive and reassuring shopping experience.
We designed and developed a custom Shopify website built to grow with the brand. The new platform focuses on performance, organization, and storytelling, helping Woombie communicate what makes their products different while simplifying the customer journey.
The site features:
A clean, calming visual design inspired by the softness of their product line
Organized navigation and category filters to make browsing over 600 SKUs seamless
Engaging product pages with clear value messaging, size guides, and educational details
Optimized mobile experience for on-the-go shopping
Integrated blog and resource hub to support SEO and educate new parents
Every section was created with Woombie’s mission in mind to offer comfort, safety, and peace of mind to both babies and caregivers.
The new Shopify website supports Woombie’s growth by delivering a smoother, more confident shopping experience. Customers can now find products faster, learn more about the benefits of each design, and feel supported in their decision-making.
Woombie’s refreshed online presence reinforces their position as a trusted leader in baby comfort, while also giving the brand a flexible foundation to scale into future collections and partnerships.
As part of an agency project, I designed and built a responsive website for Woombie Baby.
We designed and developed a custom Shopify website for Bootblack Brand. With a clean design and optimized user experience, the site enhances their e-commerce presence and streamlines the shopping process.